2 Litri

2 Litri

Levissima
A bottle meant to solve a real problem
With this project, in 1986, Giugiaro began working on packaging for food products.

BRAND: Levissima

MODEL: 2 Litri

YEAR: 1986

CATEGORY: Packaging

DESIGNER: Giorgetto Giugiaro

Compared to the automotive world, the focus is very different, as packaging must reflect the specifications of the product it contains and represent the brand it carries, with the goal of building customer loyalty on a daily basis. Levissima's bottle design stems from the need to respond to a real problem: helping even women and children hold and use a 2-liter bottle of mineral water. The longitudinal groove, which runs throughout the bottle, is intended as a structural support and allows the user to have different grips depending on the level of water inside the bottle.

Cookie Policy - Privacy Policy

We are available to ensure that those claimants, who could not be located, are credited with the video and photographic items on the site.

Giorgetto & Fabrizio Giugiaro © 2024 All rights reserved

Please rotate your device to portrait mode.