
2 Litri
Levissima
A bottle meant to solve a real problem
With this project, in 1986, Giugiaro began working on packaging for food products.
BRAND: Levissima
MODEL: 2 Litri
YEAR: 1986
CATEGORY: Packaging
DESIGNER: Giorgetto Giugiaro
Compared to the automotive world, the focus is very different, as packaging must reflect the specifications of the product it contains and represent the brand it carries, with the goal of building customer loyalty on a daily basis. Levissima's bottle design stems from the need to respond to a real problem: helping even women and children hold and use a 2-liter bottle of mineral water. The longitudinal groove, which runs throughout the bottle, is intended as a structural support and allows the user to have different grips depending on the level of water inside the bottle.