G-Energy

The centre body of the container is strongly inspired by the silhouette of a pilot's helmet visor and recalls the high performance of the G-Energy oil. The fluidity of the lines is underlined by the asymmetry which inspires the shape of the container. Aside from the stylistic definition of the package, the creative team focused on the graphic subject of the labels. Carbon fibre, molecules and yellow and amber tone are the characteristic features. The label presents itself like a "window" facing inwards, through which to perceive a high technology product. The Made in Italy package won the 2010 Good Design Award.