1000 GT Coupé

At the 1961 Turin Motor Show, a new concept car with a mysterious tricolor logo appeared on Bertone's stand. The engine study had been carried out by Carlo Chiti, while the chassis design had been entrusted to Giotto Bizzarrini and the bodywork to Bertone based on a design by Giorgetto Giugiaro. The design had been intended for Ferrari, but after various deliberations Enzo Ferrari declined it. The production outlet was solved by the proposal of Oronzio De Nora, a Milanese industrialist in the electrochemical sector who, under pressure from his son Niccolò, was intent on entering the automotive field. For this purpose, the company ASA was established, chaired by Niccolò De Nora and based in Lambrate, then an industrial suburb of Milan, adjacent to the De Nora factories. The technical-structural deficiency of the newly formed ASA was made up for by Ferrari with the supply of chassis and engines and Bertone for the body and final assembly. The transfer of the project stipulated that the Ferrari trademark should not appear on any part of the car, but to the enthusiast public it immediately became known as the Ferrarina. Production of the new coupe actually began in 1963 at Bertone factories, and the car was distributed using Ferrari's sales network.