Idea

The Idea was Fiat's first entry in the compact MPV market, sharing its platform with the second-generation Fiat Punto; exterior design by Fabrizio Giugiaro and interior design by Fiat's Centro Stilo. The Idea was conceived as a compact, mono volume MPV - i.e., to integrate the handling and compact size of a B-segment car under four meters in length with the increased height, flexible seating, cargo configurability and versatility of an MPV. The Idea debuted at the 2003 Geneva International Motor Show.