LM1, Atrax and Barchetta

GFG Style developed a new stylistic family feeling, consistent and declined for each of the architectures created for Laffite Automobili, the new car brand founded by Bruno Laffite. Under the stylistic direction of Fabrizio Giugiaro, GFG Style designed and built the Atrax, an extreme Hyper SUV withstanding also extreme off-road use, with a more road-going version named the Atrax Stradale. The Barchetta is unique, with its double windshield and independent cockpits, which, with the closed variant, changes physiognomy to become Barchetta Coupé, truly a model on its own. The Laffite LM1, on the other hand, is a sports car derived from endurance racing but homologated for the road.

The fronts of all 5 models have the same design sequence: lower spoilers, horizontal bar integrating the light clusters, and air outlets on the well-shaped hoods and, above all, the lit DRL lights that give the real hallmark.

The halo was interpreted by drawing inspiration from safety innovations adopted in racing. Well evident on the Barchetta, it’s the true distinctive feature of the brand. On the sides, the B-pillars have the same graphic pattern, but decidedly different proportions and functions. On the other hand, the rears of the cars are more personalized, with many functional elements in common, such as the diffuser and the spoilers that integrate the typical Formula1 tail light.

When it comes to the interiors, the styling language has the same features for all models, using the same elements, an example of which are the tailor-designed vents and ceiling lights.