Megagamma

Megagamma was Giugiaro's answer, realistic and technically feasible like all his prototypes. Giugiaro was faced with the discomfort of many production cars, perhaps costly and pretentious but that in order to offer a low and streamlined sporty look, sacrificed comfort and roominess. So he opted for a radical project that would see the car as a "moving passenger compartment". From the standpoint of form alone, styling took a back seat to the overall design of the vehicle. Giugiaro concentrated on dimensions and ergonomics, letting the shape encompass themes of which he is fond. What resulted aesthetically was, thus, new, surprising and perhaps even a bit disconcerting, but recalled the shapes of the car's pioneer days when, as Giugiaro loves to point out, “you climbed up into the car”.