The model's “aeronautical” lines leap out at first impact. A longitudinal polycarbonate cockpit dome emerges on the left fascia while the right side in a central position houses the BMW 12-cylinder 7 Series engine with hydrogen generators. The two argonauts are arranged in tandem in the fuselage, sunk into an ergonomically comfortable and super-assisted wing. The acronym “VAD.HO” refers both to the Vadò region, the Moncalieri industrial area that has been home to Giugiaro's company headquarters since 1974, and to the hydrogen propulsion adopted (H-go).

The First Automotive Works, better known as FAW, is the most important Chinese automotive manufacturer.
The first generation B70 was developed with the Ford CD3 platform shared with the Mazda 6, and was produced from 2006 to 2014. The Besturn ranks as a mid-range vehicle: it is spacious, with a generous impact and simple dynamic lines, combining cutting-edge engineering with uncompromising quality.

The Massif was created as a rugged, spartan off-roader suitable for the most extreme situations; the design, approved in early 2006, was developed with the support of Santana Motor, which supplied much of the mechanicals and components. The front end features a large U-shaped grille with Iveco branding incorporated, the headlights are circular in shape while the bumpers are made of plastic and unpainted. The side features domed wheel arches protected by bumper shields and a small air intake at the ends of the hood increases the amount of air available to cool the engine. The tail, on the other hand, features the spare tire on the tailgate, and the pickup versions have either rough plastic trim around the headlights or a protective metal grille.

The re-edition with a modern twist reintroduces the front and rear "fins" on the bumpers. The crystal windscreen/panoramic roof fitting which optically continues into the rear window is an innovative feature. The nose has recovered the classic styles of the "pony-car", while the interiors, produced with cowboy style inserts, have been highly appreciated by American "muscle-car" enthusiasts. The series models produced later will resume many features of this show car. The doors hinged to the front structure lift upwards in butterfly style.