NY Taxi

  • Brand: Alfa Romeo
  • Subtitle: Reimagining urban transportation
  • Intro: A working car that proved to be a model of extreme functionality and which is still highly significant today, almost fifty years on.
  • Technical specifications:

    BRAND: Alfa Romeo

    MODEL: NY Taxi

    YEAR: 1976

    BODY TYPE: MPV

    POWER SUPPLY: Combustion

    CATEGORY: Prototype

    DESIGNER: Giorgetto Giugiaro

  • Designer: Giorgetto Giugiaro
  • Time period: 1973/1980
  • Production: Concept Car
  • Type: MPV
  • Power supply: Combustion

The New York Taxi project represented a significant turning point in Giugiaro's design practice. He responded to the New York Museum of Modern Art's invitation to participate in "The Taxi Project: realistic solutions for today", a call for proposals for innovative means of individual urban transport. The MoMA's aim was to solicit public opinion and encourage NYC council to design a new vehicle - similar to the taxis of London - which was much more comfortable and much less cumbersome than the taxis in Manhattan at the time, which were over 5 meters long. In line with the Museum's brief, the taxi had to meet various requirements for compactness, ergonomics (driver and passenger comfort), reduced consumption, and pollution levels. The design was to be based on the chassis of the small F12 Alfa Romeo van, with its twin shaft overhanging engine.

Giugiaro designed a tall, square-shaped MPV-type vehicle 4060 mm long and 1780 mm high, with considerable space for five passengers and the driver. A working car that proved to be a model of extreme functionality and which is still highly significant today, almost fifty years on.

The people of New York approved of the Alfa Romeo NY Taxi, not as much thanks to the drastic reduction in its overall dimensions (notably ahead of its time) as to the accessibility of the generous passenger compartment (almost two sq. m) via the sliding door and the flat, raised platform, equipped with a fold-down ramp (slanting floor) for use by passengers with prams or those in wheelchairs.

Quattroporte

  • Brand: Maserati
  • Subtitle: A classic and impressive sedan
  • Intro: A classic sedan, unveiled at the 1976 Turin Motor Show, offering solutions that would later be adopted in numerous Maserati models.
  • Technical specifications:

    BRAND: Maserati

    MODEL: Quattroporte

    YEAR: 1976

    BODY TYPE: Sedan

    POWER SUPPLY: Combustion

    CATEGORY: Production car

    DESIGNER: Giorgetto Giugiaro

  • Designer: Giorgetto Giugiaro
  • Time period: 1973/1980
  • Production: Production Car
  • Type: Sedan
  • Power supply: Combustion

After "adventuring" with the two Medicis, Giugiaro now had to make a sudden return to a severe three-box shape, as per the classicism requested. He concentrated on proportioning the mass, so difficult in a sedan almost 5-meters long, with the aim to come up with at once a stately (but not imposing) and refined product. The front end of the Quattroporte sports the classic Maserati radiator grille, chrome-plated and jutting out, and double oblong headlights which, for cost reasons, are of normal production. This limitation leads to an unusual combination, but highly effective. So much so that it was to appear on all subsequent Maseratis.

Asso di Quadri

  • Brand: BMW Karmann
  • Subtitle: 2+2 coupe with soft, aerodynamic shape
  • Intro: Karmann commissioned Giugiaro for the study of a both realistic and immediately producible 2+2 coupe built over the BMW 320 platform and mechanical assembly.
  • Technical specifications:

    BRAND: BMW Karmann

    MODEL: Asso di Quadri

    YEAR: 1976

    BODY TYPE: Sports car

    POWER SUPPLY: Combustion

    CATEGORY: Concept car

    DESIGNER: Giorgetto Giugiaro

  • Designer: Giorgetto Giugiaro
  • Time period: 1973/1980
  • Production: Concept Car
  • Type: Sports Car
  • Power supply: Combustion

Giugiaro left the wheelbase unchanged and worked on the overhangs, increasing the front one and shortening the rear one by quite a bit: reproportioning in this way enabled him to create a sporty look without modifying the engineering assembly in the slightest. The Asso di Quadri is not "related" to the Asso di Picche (1973) or the Asso di Fiori (1979), if only just in name. Giugiaro transferred the marked, aggressive lines of the Asso di Picche to a softer, more aerodynamic shape.

Medici II

  • Brand: Maserati
  • Subtitle: The evolution of a grand touring limousine
  • Intro: At the Paris Motor Show of 1976, Giugiaro presented the Medici II, evolution of the Medici I exhibited two years earlier in Turin.
  • Technical specifications:

    BRAND: Maserati

    MODEL: Medici II

    YEAR: 1976

    BODY TYPE: Sedan

    POWER SUPPLY: Combustion

    CATEGORY: Concept car

    DESIGNER: Giorgetto Giugiaro

  • Designer: Giorgetto Giugiaro
  • Time period: 1973/1980
  • Production: Concept Car
  • Type: Sedan
  • Power supply: Combustion

Giugiaro is the first to ruthlessly criticize his own work and the Medici II is a highly representative example: dissatisfied with the first version's overly slanted front end, that threw the side way off balance, he reproportioned the car, meticulously "cutting and stitching" the sheet metal. The border of the hood was heightened and this change sufficed to make a marked improvement in the car's look. The nose became more pronounced with the adoption of double rectangular headlights (in place of the retractable ones) and the introduction of a true radiator grille. The front end view of the Medici II thus lost the very sporty image that had characterized the first version, becoming decidedly more classical.

Alfasud Sprint

  • Brand: Alfa Romeo
  • Subtitle: Streamlined coupe built on the same platform as the sedan
  • Intro: Designed at the end of the Sixties, just after the sedan and shortly before the spider, the Alfasud Sprint was only to go into production in 1976.
  • Technical specifications:

    BRAND: Alfa Romeo

    MODEL: Alfasud Sprint

    YEAR: 1976

    BODY TYPE: Sports car

    POWER SUPPLY: Combustion

    CATEGORY: Production car

    DESIGNER: Giorgetto Giugiaro

  • Designer: Giorgetto Giugiaro
  • Time period: 1973/1980
  • Production: Production Car
  • Type: Sports Car
  • Power supply: Combustion

Built over the same platform as the sedan, it was to arouse surprise for its streamlined coupe shape that on the inside concealed four comfortable seats. Shape-wise, the Sprint has no ties with the Alfasud sedan, while its taut and uncompromising lines recall the Volkswagen Scirocco. Giugiaro drew a very clean side with the windshield and front fender on a definite slant, contrasting a high, truncated tail at the back.

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